iPhone X in Trouble? Apple Reportedly Halves Production

Maybe a $ 1000 iPhone is too rich for most people. Despite much exaggeration for Apple's ten-year phone, there are serious signs of trouble.

A new Nikkei report says Apple halves its iPhone X production target in the three months from January. The number is expected to fall from 40 million to 20 million units.

The report, which does not cite sources, indicates that Apple has notified its suppliers. The cause of this reduction? In markets such as the US, Europe, and China, sales are slower than expected.


It seems that the main reason for the boring assumption is the rather high price. With $ 999, the iPhone X is the most expensive star phone of a large company. For example, the Galaxy S8 and the Galaxy S8 + started at $ 750 and $ 850, respectively. The Galaxy Note 8, which has a larger screen than the iPhone X (6.3 inches vs. 5.8 inches), costs $ 949.

In our review of the iPhone X, we found many things we liked about the Apple device, which includes a world-class OLED display and a versatile TrueDepth camera. Although Face ID works well, it's not as fast as Touch ID.

In addition, the iPhone X has a learning curve compared to other iPhones because of its edge-to-edge display and the lack of a start button. For example, our way of closing applications on the iPhone X has been our favorite tutorial for months, as it requires other steps.


It's possible that Apple's supporters will simply choose the iPhone 8 or iPhone 8 Plus. The Nikkei report says the company will maintain its current production target of 30 million units for these two phones and the iPhone 7.

The iPhone 8 and 8 Plus do not have the dazzling OLED display of the iPhone X, but both have the same A11 Bionic chip. And the iPhone 8 Plus's two rear-view cameras, with the exception of the optical image stabilization on both targets, are almost as good as shooters on the iPhone X.